1986: Frosch, Germany's first ecological brand, is created.
1989: the "ecological and effective" FROGGY brand is created in Spain.
When the brand was launched, Froggy was the first ecological brand in Spain, with a range of 5 products for home maintenance - lemon Washing-up Liquid, pH-neutral Household Cleaning Fluid, Vinegar Anti-Scaling Fluid, Window Cleaning Fluid and WC Gel). These were soon followed by a Cleaning Cream and a Detergent Powder. The brand renewed its formulas and packaging in the following years, and added new products to the Froggy range.
1999: Froggy "effective natural power" was relaunched in Spain with a new presentation, leading to years of great success for the brand.
2002: Froggy becomes the leading brand in terms of volume in the glass ceramic cream segment, and consolidates its position as the leading manufacturing brand in the consumption of cleaning creams for glass-ceramic hobs.
2003: Froggy's parent company, Werner & Mertz, obtains the ISO 14001 and EMAS (Eco-Management and Audit Scheme) certificates: These certificates are voluntary and active standards which the group is pleased to use to systematically assess, quantify and improve its environmental results. Werner & Mertz is the only company with an EMAS certificate among all the manufacturers of environmentally friendly maintenance products.
2005: Werner & Mertz is a member of the AISE, the International Association for Soaps, Detergents and Maintenance Products, and the first small or medium enterprise to sign the Charter for Sustainable Cleaning, and is the only company certified for environmentally friendly cleaning products. This measures contributes to protecting the health and safety of all users, and to preserving the environment for future generations.
2009: FROGGY features the Ecolabel (the ecological flower) on the label of its products, which is a guarantee of good environmental results. The European ecological label certifies compliance with strict ecological standards and demanding benchmarks of performance.
FROGGY is a pioneering brand in the development of environmentally friendly products, and not just one among the many brands on the market. It is simply the brand with the most advanced product range in terms of respect for the environment
